Advanced Social Media Skills for Communications and PR


This advanced two-day course is a social media skills masterclass for anyone involved in online communication and content. It presents an alternative, strategic perspective on how social media should be managed. You will be encouraged to challenge both what you already believe and what you may have been told about what constitutes an effective approach to social media. You will learn practical techniques to harness the latest online platforms and trends for strategic impact. You will learn how to ensure that activity creates measurable value, rather than simply using tools or creating engagement.

This course covers the following modules:
New social media channels
Social media integration: aligning online and offline strategies
Content creation for social media
Managing social media teams
Extended applications of social media
Community engagement in social media
Event management in social media
Tracking return on investment in social media
Who should attend
This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.

Advanced Social Media Skills for Communications and PR is recommended for people who are already familiar with the tools of social media and now want to deepen their expertise.

Available Packages

Advanced Social Media Skills for Communications and PR

About Your Host

International School Of Communication

13 Grosvenor Place, London,

Award-winning communication and PR training
The International School of Communication (ISOC) is a private institution of higher learning specialising in PR training, media training, presentation training and communication skills.

ISOC operates training centres in London and Dubai and also delivers in-house training for clients in more than 75 countries.

We have been delivering specialist courses on communication skills for more than 15 years.

We work for public and private organisations of all sizes, including blue-chip companies and national governments.

We are inspected and accredited by two UK government-regulated training authorities: Pearson Edexcel and the British Accreditation Council (BAC).

ISOC is part of Pinnacle, the world’s largest specialist communications and public relations training company.



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